ActiveCampaign vs Brevo
Detailed comparison between ActiveCampaign and Brevo. Which one to choose for your project?
Our verdict
ActiveCampaign wins this comparison with a rating of 4.5/5. ActiveCampaign stands out for its most powerful automations on the market.
Head to Head
Our recommendation
ActiveCampaign
AI-powered marketing automation platform
4.5/5 (17,176 reviews)
Price
Starting from $15/mo Key features
- Email campaigns with AI-optimized content and timing
- Advanced visual workflows
- Sales pipeline with AI scoring
- Sending at the optimal time for each contact
Brevo
The all-in-one marketing CRM platform with generative AI
4.5/5 (2,400 reviews)
Price
Free plan available Key features
- Responsive templates, advanced segmentation and built-in AI Email Writer
- Visual workflows with unlimited triggers, conditions and actions
- Native multi-channel communication in the same tool
- Contact, pipeline and sales task management at no extra cost
ActiveCampaign — Pros and Cons
Pros
- Most powerful automations on the market
- Truly effective predictive AI
- Competitive pricing for the depth of features
- 900+ integrations
Cons
- No free plan
- Complex interface for beginners
- CRM less complete than dedicated CRMs
Brevo — Pros and Cons
Pros
- Free plan with 300 emails/day, unlimited contacts
- Pricing by send volume (vs Mailchimp by contacts), much cheaper
- Native GDPR compliance (based in France)
- AI Email Writer included in all paid plans
- CRM, SMS and WhatsApp included at the same price
Cons
- Variable deliverability on new accounts
- Templates less polished than Mailchimp
- Advanced reporting on higher plans
- Support limited to chat on lower plans
