ActiveCampaign vs Brevo
Detailed comparison between ActiveCampaign and Brevo. Which one to choose for your project?
A
ActiveCampaign
4.5/5 · 17.2k
B
Brevo
4.5/5 · 2.4k
Our verdict is revealed after the rounds. Scroll for the analysis →
Head to Head
Our recommendation
ActiveCampaign
AI-powered marketing automation platform
4.5/5 (17,176 reviews)
Price
Starting from $15/mo Key features
- Email campaigns with AI-optimized content and timing
- Advanced visual workflows
- Sales pipeline with AI scoring
- Sending at the optimal time for each contact
Brevo
The all-in-one marketing CRM platform with generative AI
4.5/5 (2,400 reviews)
Price
Free plan available Key features
- Responsive templates, advanced segmentation and built-in AI Email Writer
- Visual workflows with unlimited triggers, conditions and actions
- Native multi-channel communication in the same tool
- Contact, pipeline and sales task management at no extra cost
ActiveCampaign vs Brevo — Specs at a glance
| Criteria | ActiveCampaign | Brevo |
|---|---|---|
| Rating | 4.5/5 · 17,176 reviews | 4.5/5 · 2,400 reviews |
| Pricing model | paid | freemium |
| Starting price | From $15/mo | Free plan + paid from $9/mo |
| Free plan | No | Yes |
| Best for | SMBs and agencies wanting powerful marketing automation with built-in AI | European SMBs, e-commerce and creators wanting a complete marketing platform with accessible pricing and GDPR compliance |
ActiveCampaign — Pros and Cons
Pros
- Most powerful automations on the market
- Truly effective predictive AI
- Competitive pricing for the depth of features
- 900+ integrations
Cons
- No free plan
- Complex interface for beginners
- CRM less complete than dedicated CRMs
Brevo — Pros and Cons
Pros
- Free plan with 300 emails/day, unlimited contacts
- Pricing by send volume (vs Mailchimp by contacts), much cheaper
- Native GDPR compliance (based in France)
- AI Email Writer included in all paid plans
- CRM, SMS and WhatsApp included at the same price
Cons
- Variable deliverability on new accounts
- Templates less polished than Mailchimp
- Advanced reporting on higher plans
- Support limited to chat on lower plans
Frequently asked questions
Which one is cheaper: ActiveCampaign or Brevo?
Brevo is cheaper to start with — Free plan + paid from $9/mo. ActiveCampaign starts at From $15/mo.
Does ActiveCampaign or Brevo offer a free plan?
Brevo offers a free plan. ActiveCampaign is paid only, starting at From $15/mo.
Which has the higher user rating, ActiveCampaign or Brevo?
Both ActiveCampaign and Brevo are rated 4.5/5 by users.
What is ActiveCampaign best for compared to Brevo?
ActiveCampaign is best for smbs and agencies wanting powerful marketing automation with built-in ai. Brevo is best for european smbs, e-commerce and creators wanting a complete marketing platform with accessible pricing and gdpr compliance. Choose based on which use case matches your needs.
