Updated May 2026
B
Brevo Pricing, features & alternatives
The all-in-one marketing CRM platform with generative AI
4.5
Catalogue score /5 · 0
Brevo (formerly Sendinblue) is the complete marketing CRM platform combining email marketing, SMS, WhatsApp, live chat and automation in a single tool. Its generative AI Email Writer writes high-performing emails in seconds, and its predictive scoring engine identifies the most engaged contacts. Over 500,000 businesses use it including Sodexo, BMW and Carrefour, drawn by pricing 80% cheaper than HubSpot or Mailchimp.
4.5
/5
Overview
Catalogue score: 4.5/5. No sourced user reviews.
Intended audience: European SMBs, e-commerce and creators wanting a complete marketing platform with accessible pricing and GDPR compliance
Try BrevoFeatures of Brevo
AI Email Marketing
Responsive templates, advanced segmentation and built-in AI Email Writer
Marketing Automation
Visual workflows with unlimited triggers, conditions and actions
SMS, WhatsApp, Chat
Native multi-channel communication in the same tool
Integrated CRM
Contact, pipeline and sales task management at no extra cost
Transactional API
High-deliverability transactional email sending via SMTP or API
Predictive Sending
AI that determines the best send time per contact
Pros and Cons
Pros
- Free plan with 300 emails/day, unlimited contacts
- Pricing by send volume (vs Mailchimp by contacts), much cheaper
- Native GDPR compliance (based in France)
- AI Email Writer included in all paid plans
- CRM, SMS and WhatsApp included at the same price
Cons
- Variable deliverability on new accounts
- Templates less polished than Mailchimp
- Advanced reporting on higher plans
- Support limited to chat on lower plans
Use Cases
Newsletter and email campaigns for e-commerce Post-purchase sequence automation Multi-channel communication (email + SMS + WhatsApp) Transactional emails via API for SaaS B2B lead nurturing with built-in CRM
Sponsored Start free
Launch your print-on-demand store in minutes, no inventory, no risk.
Alternatives to Brevo
Frequently Asked Questions
Is Brevo free?
Brevo: Free plan; From $9/mo.
Who is Brevo for?
European SMBs, e-commerce and creators wanting a complete marketing platform with accessible pricing and GDPR compliance. Brevo is particularly suited for: Newsletter and email campaigns for e-commerce, Post-purchase sequence automation, Multi-channel communication (email + SMS + WhatsApp).
What are the best alternatives to Brevo?
The main alternatives to Brevo are: GetResponse, ActiveCampaign, ManyChat, Campaign Monitor. Each has its strengths, check our dedicated page for a detailed comparison.
Is Brevo reliable and secure?
Catalogue score: 4.5/5. No sourced user reviews.
