Amplemarket vs Apollo.io
Detailed comparison between Amplemarket and Apollo.io. Which one to choose for your project?
A
Amplemarket
4.6/5 · 544
A
Apollo.io
4.5/5 · 7.8k
Our verdict is revealed after the rounds. Scroll for the analysis →
Head to Head
Our recommendation
Amplemarket
AI that automates your entire B2B sales cycle
4.6/5 (544 reviews)
Price
Starting from Contact Key features
- AI prospect scoring by conversion probability
- Buying intent signal detection
- Email, LinkedIn, phone sequences
- Real-time contact and company data
Apollo.io
The all-in-one AI sales intelligence platform
4.5/5 (7,800 reviews)
Price
Free plan available Key features
- Multi-criteria search across 275M contacts and 73M companies with verified data
- AI-generated personalized emails from LinkedIn profile and intent signals
- Automated email + LinkedIn + call cadences with AI branching
- AI transcription, analysis and coaching on calls and meetings
Amplemarket vs Apollo.io — Specs at a glance
| Criteria | Amplemarket | Apollo.io |
|---|---|---|
| Rating | 4.6/5 · 544 reviews | 4.5/5 · 7,800 reviews |
| Pricing model | paid | freemium |
| Starting price | From Contact | Free plan + paid from $49/mo |
| Free plan | No | Yes |
| Best for | Mid-market and enterprise sales teams wanting unified AI prospecting | B2B sales teams (SDRs, AEs) wanting an all-in-one platform without paying for ZoomInfo + Outreach + Gong separately |
Amplemarket — Pros and Cons
Pros
- Truly complete all-in-one approach
- Intent signals very useful for timing
- Quality AI personalization
- Dedicated support
Cons
- Pricing by quote only
- Enterprise-oriented, not suited for freelancers
- Significant learning curve
Apollo.io — Pros and Cons
Pros
- Free plan with 60 verified emails/month to test
- Largest database on the market at an accessible price
- AI Email Writer rivaling Lavender and Lemlist
- Complete multichannel sequences (vs separate ZoomInfo + Outreach)
- Native integrations with Salesforce, HubSpot, Gmail, Outlook
Cons
- Email quality sometimes lower than ZoomInfo
- Interface can feel overwhelming for beginners
- Credit limits on lower plans
- Slow customer support on lower tiers
Frequently asked questions
Which one is cheaper: Amplemarket or Apollo.io?
Apollo.io is cheaper to start with — Free plan + paid from $49/mo. Amplemarket starts at From Contact.
Does Amplemarket or Apollo.io offer a free plan?
Apollo.io offers a free plan. Amplemarket is paid only, starting at From Contact.
Which has the higher user rating, Amplemarket or Apollo.io?
Amplemarket has a higher user rating: 4.6/5 (544 reviews) versus 4.5/5 (7,800 reviews) for Apollo.io.
What is Amplemarket best for compared to Apollo.io?
Amplemarket is best for mid-market and enterprise sales teams wanting unified ai prospecting. Apollo.io is best for b2b sales teams (sdrs, aes) wanting an all-in-one platform without paying for zoominfo + outreach + gong separately. Choose based on which use case matches your needs.
