Apollo.io vs folk
Detailed comparison between Apollo.io and folk. Which one to choose for your project?
A
Apollo.io
4.5/5 · 7.8k
F
folk
4.5/5 · 360
Our verdict is revealed after the rounds. Scroll for the analysis →
Head to Head
Our recommendation
Apollo.io
The all-in-one AI sales intelligence platform
4.5/5 (7,800 reviews)
Price
Free plan available Key features
- Multi-criteria search across 275M contacts and 73M companies with verified data
- AI-generated personalized emails from LinkedIn profile and intent signals
- Automated email + LinkedIn + call cadences with AI branching
- AI transcription, analysis and coaching on calls and meetings
folk
The lightweight, AI-powered CRM to manage your relationships
4.5/5 (360 reviews)
Price
Starting from $20/mo Key features
- AI prompt-driven fields to draft personalized emails and clean data in bulk
- Detects cooling conversations and suggests pre-written follow-ups based on context
- Capture contacts and companies from LinkedIn, Twitter and the web in one click via Chrome
- Automatically completes emails, job titles and company data on your records
Apollo.io vs folk — Specs at a glance
| Criteria | Apollo.io | folk |
|---|---|---|
| Rating | 4.5/5 · 7,800 reviews | 4.5/5 · 360 reviews |
| Pricing model | freemium | free trial |
| Starting price | Free plan + paid from $49/mo | From $20/mo |
| Free plan | Yes | No |
| Best for | B2B sales teams (SDRs, AEs) wanting an all-in-one platform without paying for ZoomInfo + Outreach + Gong separately | Founders, agencies and small sales teams wanting a simple, AI-powered CRM without the complexity of Salesforce or HubSpot |
Apollo.io — Pros and Cons
Pros
- Free plan with 60 verified emails/month to test
- Largest database on the market at an accessible price
- AI Email Writer rivaling Lavender and Lemlist
- Complete multichannel sequences (vs separate ZoomInfo + Outreach)
- Native integrations with Salesforce, HubSpot, Gmail, Outlook
Cons
- Email quality sometimes lower than ZoomInfo
- Interface can feel overwhelming for beginners
- Credit limits on lower plans
- Slow customer support on lower tiers
folk — Pros and Cons
Pros
- Ultra-simple, fast-to-learn interface with no learning curve
- Excellent folkX extension for capturing prospects on LinkedIn
- AI Magic Fields to personalize emails and enrich data in bulk
- Over 5,000 integrations via Zapier and Make
- Built for founders, agencies and small sales teams
Cons
- No free plan, only a free trial
- Fewer advanced features than Salesforce or HubSpot for large teams
- Reporting and analytics still limited
- Email sequences are reserved for the Premium plan
Frequently asked questions
Which one is cheaper: Apollo.io or folk?
Apollo.io is cheaper to start with — Free plan + paid from $49/mo. folk starts at From $20/mo.
Does Apollo.io or folk offer a free plan?
Apollo.io offers a free plan. folk is paid only, starting at From $20/mo.
Which has the higher user rating, Apollo.io or folk?
Both Apollo.io and folk are rated 4.5/5 by users.
What is Apollo.io best for compared to folk?
Apollo.io is best for b2b sales teams (sdrs, aes) wanting an all-in-one platform without paying for zoominfo + outreach + gong separately. folk is best for founders, agencies and small sales teams wanting a simple, ai-powered crm without the complexity of salesforce or hubspot. Choose based on which use case matches your needs.
Should I choose Apollo.io or folk?
Pick Apollo.io if you need b2b sales teams (sdrs, aes) wanting an all-in-one platform without paying for zoominfo + outreach + gong separately, and folk for founders, agencies and small sales teams wanting a simple, ai-powered crm without the complexity of salesforce or hubspot. Apollo.io has the lower entry price (Free plan + paid from $49/mo), while Apollo.io edges ahead on user ratings at 4.5/5. Try any free plan before you commit.
