Apollo.io vs folk

Detailed comparison between Apollo.io and folk. Which one to choose for your project?

A
Logo Apollo.io
Apollo.io
4.5/5 · 0
F
Logo folk
folk
4.5/5 · 366
Compare features, prices and use cases below →

Head to Head

Apollo.io

The all-in-one AI sales intelligence platform

4.5/5 Catalogue score: 4.5/5. No sourced user reviews.
Price
Free plan; From $49/mo
Key features
  • Multi-criteria search across 275M contacts and 73M companies with verified data
  • AI-generated personalized emails from LinkedIn profile and intent signals
  • Automated email + LinkedIn + call cadences with AI branching
  • AI transcription, analysis and coaching on calls and meetings
Try Apollo.io

folk

The lightweight, AI-powered CRM to manage your relationships

4.5/5 Third-party rating: 4.5/5 (366).
Price
From $20/mo
Key features
  • AI prompt-driven fields to draft personalized emails and clean data in bulk
  • Detects cooling conversations and suggests pre-written follow-ups based on context
  • Capture contacts and companies from LinkedIn, Twitter and the web in one click via Chrome
  • Automatically completes emails, job titles and company data on your records
Try folk

Apollo.io vs folk, Specs at a glance

Criteria Apollo.io folk
Rating Catalogue score: 4.5/5. No sourced user reviews. Third-party rating: 4.5/5 (366).
Pricing model freemium free trial
Starting price Free plan; From $49/mo From $20/mo
Free plan Yes No
Best for B2B sales teams (SDRs, AEs) wanting an all-in-one platform without paying for ZoomInfo + Outreach + Gong separately Founders, agencies and small sales teams wanting a simple, AI-powered CRM without the complexity of Salesforce or HubSpot

Apollo.io, Pros and Cons

Pros

  • Free plan with 60 verified emails/month to test
  • Largest database on the market at an accessible price
  • AI Email Writer rivaling Lavender and Lemlist
  • Complete multichannel sequences (vs separate ZoomInfo + Outreach)
  • Native integrations with Salesforce, HubSpot, Gmail, Outlook

Cons

  • Email quality sometimes lower than ZoomInfo
  • Interface can feel overwhelming for beginners
  • Credit limits on lower plans
  • Slow customer support on lower tiers

folk, Pros and Cons

Pros

  • Ultra-simple, fast-to-learn interface with no learning curve
  • Excellent folkX extension for capturing prospects on LinkedIn
  • AI Magic Fields to personalize emails and enrich data in bulk
  • Over 5,000 integrations via Zapier and Make
  • Built for founders, agencies and small sales teams

Cons

  • No free plan, only a free trial
  • Fewer advanced features than Salesforce or HubSpot for large teams
  • Reporting and analytics still limited
  • Email sequences are reserved for the Premium plan

Frequently asked questions

Which one is cheaper: Apollo.io or folk?
Apollo.io: Free plan; From $49/mo. folk: From $20/mo. folk has the lower listed paid entry price.
Does Apollo.io or folk offer a free plan?
Apollo.io offers a free plan. folk is paid only: From $20/mo.
Which has the higher user rating, Apollo.io or folk?
Apollo.io: Catalogue score: 4.5/5. No sourced user reviews. folk: Third-party rating: 4.5/5 (366). Choose according to your use case; the rating alone does not determine the best fit.
What is Apollo.io best for compared to folk?
Apollo.io is best for b2b sales teams (sdrs, aes) wanting an all-in-one platform without paying for zoominfo + outreach + gong separately. folk is best for founders, agencies and small sales teams wanting a simple, ai-powered crm without the complexity of salesforce or hubspot. Choose based on which use case matches your needs.
Should I choose Apollo.io or folk?
Apollo.io: B2B sales teams (SDRs, AEs) wanting an all-in-one platform without paying for ZoomInfo + Outreach + Gong separately. folk: Founders, agencies and small sales teams wanting a simple, AI-powered CRM without the complexity of Salesforce or HubSpot. Choose according to your use case; the rating alone does not determine the best fit.

Choose according to your use case; the rating alone does not determine the best fit.

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