Brevo vs Campaign Monitor
Detailed comparison between Brevo and Campaign Monitor. Which one to choose for your project?
B
Brevo
4.5/5 · 2.4k
C
Campaign Monitor
4.3/5 · 1.2k
Our verdict is revealed after the rounds. Scroll for the analysis →
Head to Head
Our recommendation
Brevo
The all-in-one marketing CRM platform with generative AI
4.5/5 (2,400 reviews)
Price
Free plan available Key features
- Responsive templates, advanced segmentation and built-in AI Email Writer
- Visual workflows with unlimited triggers, conditions and actions
- Native multi-channel communication in the same tool
- Contact, pipeline and sales task management at no extra cost
Campaign Monitor
Email marketing with AI, automation and polished design
4.3/5 (1,200 reviews)
Price
Starting from $12/mo Key features
- Elegant visual builder to create responsive emails without coding
- Visual workflows triggered by behavior, date or lifecycle stage
- Dynamic segments based on engagement, purchases and contact data
- Generates emails, subject lines and CTAs in your brand voice
Brevo vs Campaign Monitor — Specs at a glance
| Criteria | Brevo | Campaign Monitor |
|---|---|---|
| Rating | 4.5/5 · 2,400 reviews | 4.3/5 · 1,200 reviews |
| Pricing model | freemium | free trial |
| Starting price | Free plan + paid from $9/mo | From $12/mo |
| Free plan | Yes | No |
| Best for | European SMBs, e-commerce and creators wanting a complete marketing platform with accessible pricing and GDPR compliance | Design-conscious brands and agencies wanting elegant emails with automation and AI assistance, without managing code |
Brevo — Pros and Cons
Pros
- Free plan with 300 emails/day, unlimited contacts
- Pricing by send volume (vs Mailchimp by contacts), much cheaper
- Native GDPR compliance (based in France)
- AI Email Writer included in all paid plans
- CRM, SMS and WhatsApp included at the same price
Cons
- Variable deliverability on new accounts
- Templates less polished than Mailchimp
- Advanced reporting on higher plans
- Support limited to chat on lower plans
Campaign Monitor — Pros and Cons
Pros
- One of the most polished drag-and-drop builders on the market
- Professionally designed templates suited to any brand
- AI assistant for writing and subject line optimization
- Subject line optimizer based on your real open-rate data
- Solid deliverability and reliable sending infrastructure
Cons
- Priced by contact count, becomes expensive at scale
- Notable price increases since the 2025 Marigold rebrand
- No permanent free plan, only a 30-day trial
- CRM and SMS features less developed than competitors
Frequently asked questions
Which one is cheaper: Brevo or Campaign Monitor?
Brevo is cheaper to start with — Free plan + paid from $9/mo. Campaign Monitor starts at From $12/mo.
Does Brevo or Campaign Monitor offer a free plan?
Brevo offers a free plan. Campaign Monitor is paid only, starting at From $12/mo.
Which has the higher user rating, Brevo or Campaign Monitor?
Brevo has a higher user rating: 4.5/5 (2,400 reviews) versus 4.3/5 (1,200 reviews) for Campaign Monitor.
What is Brevo best for compared to Campaign Monitor?
Brevo is best for european smbs, e-commerce and creators wanting a complete marketing platform with accessible pricing and gdpr compliance. Campaign Monitor is best for design-conscious brands and agencies wanting elegant emails with automation and ai assistance, without managing code. Choose based on which use case matches your needs.
Should I choose Brevo or Campaign Monitor?
Pick Brevo if you need european smbs, e-commerce and creators wanting a complete marketing platform with accessible pricing and gdpr compliance, and Campaign Monitor for design-conscious brands and agencies wanting elegant emails with automation and ai assistance, without managing code. Brevo has the lower entry price (Free plan + paid from $9/mo), while Brevo edges ahead on user ratings at 4.5/5. Try any free plan before you commit.
