Close vs folk
Detailed comparison between Close and folk. Which one to choose for your project?
C
Close
4.7/5 · 920
F
folk
4.5/5 · 360
Our verdict is revealed after the rounds. Scroll for the analysis →
Head to Head
Our recommendation
Close
The AI CRM built for inside sales teams
4.7/5 (920 reviews)
Price
Starting from $49/mo Key features
- Auto-transcription, summaries and next steps on every call
- Predictive dialer with smart routing and voicemail drop
- Multi-touch cadence automation personalized by AI
- Drag-and-drop deal management with AI opportunity scoring
folk
The lightweight, AI-powered CRM to manage your relationships
4.5/5 (360 reviews)
Price
Starting from $20/mo Key features
- AI prompt-driven fields to draft personalized emails and clean data in bulk
- Detects cooling conversations and suggests pre-written follow-ups based on context
- Capture contacts and companies from LinkedIn, Twitter and the web in one click via Chrome
- Automatically completes emails, job titles and company data on your records
Close vs folk — Specs at a glance
| Criteria | Close | folk |
|---|---|---|
| Rating | 4.7/5 · 920 reviews | 4.5/5 · 360 reviews |
| Pricing model | free trial | free trial |
| Starting price | From $49/mo | From $20/mo |
| Free plan | No | No |
| Best for | B2B startups and inside sales teams wanting a powerful CRM with built-in calling and AI from day one, without long setup | Founders, agencies and small sales teams wanting a simple, AI-powered CRM without the complexity of Salesforce or HubSpot |
Close — Pros and Cons
Pros
- Native calling included, no third-party tool needed
- AI Call Assistant makes reps productive immediately
- Ultra-fast setup vs Salesforce (days vs months)
- Transparent pricing with no hidden fees
- Built for B2B inside sales, clear focus
Cons
- No free plan, starts at $49/user/mo
- Fewer features than Salesforce for complex enterprise
- Less customization than HubSpot
- Mobile app less rich than web version
folk — Pros and Cons
Pros
- Ultra-simple, fast-to-learn interface with no learning curve
- Excellent folkX extension for capturing prospects on LinkedIn
- AI Magic Fields to personalize emails and enrich data in bulk
- Over 5,000 integrations via Zapier and Make
- Built for founders, agencies and small sales teams
Cons
- No free plan, only a free trial
- Fewer advanced features than Salesforce or HubSpot for large teams
- Reporting and analytics still limited
- Email sequences are reserved for the Premium plan
Frequently asked questions
Which one is cheaper: Close or folk?
folk is cheaper to start with — From $20/mo. Close starts at From $49/mo.
Does Close or folk offer a free plan?
Neither Close nor folk has a free plan. Close starts at From $49/mo, folk at From $20/mo.
Which has the higher user rating, Close or folk?
Close has a higher user rating: 4.7/5 (920 reviews) versus 4.5/5 (360 reviews) for folk.
What is Close best for compared to folk?
Close is best for b2b startups and inside sales teams wanting a powerful crm with built-in calling and ai from day one, without long setup. folk is best for founders, agencies and small sales teams wanting a simple, ai-powered crm without the complexity of salesforce or hubspot. Choose based on which use case matches your needs.
Should I choose Close or folk?
Pick Close if you need b2b startups and inside sales teams wanting a powerful crm with built-in calling and ai from day one, without long setup, and folk for founders, agencies and small sales teams wanting a simple, ai-powered crm without the complexity of salesforce or hubspot. folk has the lower entry price (From $20/mo), while Close edges ahead on user ratings at 4.7/5. Try any free plan before you commit.
