Apollo.io vs Lusha
Detailed comparison between Apollo.io and Lusha. Which one to choose for your project?
A
Apollo.io
4.5/5 · 7.8k
L
Lusha
4.3/5 · 1.6k
Our verdict is revealed after the rounds. Scroll for the analysis →
Head to Head
Our recommendation
Apollo.io
The all-in-one AI sales intelligence platform
4.5/5 (7,800 reviews)
Price
Free plan available Key features
- Multi-criteria search across 275M contacts and 73M companies with verified data
- AI-generated personalized emails from LinkedIn profile and intent signals
- Automated email + LinkedIn + call cadences with AI branching
- AI transcription, analysis and coaching on calls and meetings
Lusha
AI-powered B2B contact data to reach the right decision-makers
4.3/5 (1,610 reviews)
Price
Free plan available Key features
- Verified direct emails and mobile numbers worldwide
- Pull contacts directly from LinkedIn or any website
- Automatic scoring based on your ICP and intent signals
- Native sync with Salesforce, HubSpot, Outreach, Salesloft
Apollo.io vs Lusha — Specs at a glance
| Criteria | Apollo.io | Lusha |
|---|---|---|
| Rating | 4.5/5 · 7,800 reviews | 4.3/5 · 1,610 reviews |
| Pricing model | freemium | freemium |
| Starting price | Free plan + paid from $49/mo | Free plan + paid from $36/mo |
| Free plan | Yes | Yes |
| Best for | B2B sales teams (SDRs, AEs) wanting an all-in-one platform without paying for ZoomInfo + Outreach + Gong separately | B2B SDR and sales teams looking to power outbound with verified, compliant data |
Apollo.io — Pros and Cons
Pros
- Free plan with 60 verified emails/month to test
- Largest database on the market at an accessible price
- AI Email Writer rivaling Lavender and Lemlist
- Complete multichannel sequences (vs separate ZoomInfo + Outreach)
- Native integrations with Salesforce, HubSpot, Gmail, Outlook
Cons
- Email quality sometimes lower than ZoomInfo
- Interface can feel overwhelming for beginners
- Credit limits on lower plans
- Slow customer support on lower tiers
Lusha — Pros and Cons
Pros
- Free plan with 5 credits per month (perfect for testing)
- Above-market data accuracy
- Documented GDPR/CCPA compliance — reduced legal risk
- Fast and intuitive Chrome extension
Cons
- Better coverage in US/UK than in continental Europe
- Credits drain quickly on entry-level plans
- Limited pricing transparency beyond the Pro plan
Frequently asked questions
Which one is cheaper: Apollo.io or Lusha?
Both Apollo.io and Lusha offer a free plan, so you can start with either at no cost. Apollo.io has the lowest paid entry point (Free plan + paid from $49/mo).
Does Apollo.io or Lusha offer a free plan?
Yes, both Apollo.io and Lusha offer a free plan.
Which has the higher user rating, Apollo.io or Lusha?
Apollo.io has a higher user rating: 4.5/5 (7,800 reviews) versus 4.3/5 (1,610 reviews) for Lusha.
What is Apollo.io best for compared to Lusha?
Apollo.io is best for b2b sales teams (sdrs, aes) wanting an all-in-one platform without paying for zoominfo + outreach + gong separately. Lusha is best for b2b sdr and sales teams looking to power outbound with verified, compliant data. Choose based on which use case matches your needs.
