Updated April 2026
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Logo Apollo.io

Review: Apollo.io

The all-in-one AI sales intelligence platform

4.5/5 · 7,800 reviews

Apollo.io combines a B2B database of 275 million contacts and 73 million companies with an AI engagement platform to identify, contact and close your ideal prospects. Its AI auto-enriches contact records, scores leads against your ICP, and personalizes prospecting emails at scale. Conversation Intelligence transcribes and analyzes calls to coach the team. Over 1 million businesses use it including DocuSign, Stripe and Veeva.

4.5
/5
Our verdict

Apollo.io is an excellent choice for b2b sales teams (sdrs, aes) wanting an all-in-one platform without paying for zoominfo + outreach + gong separately.

Best for: B2B sales teams (SDRs, AEs) wanting an all-in-one platform without paying for ZoomInfo + Outreach + Gong separately

Try Apollo.io
Price
Free + paid
Rating
4.5/5
Reviews
7,800
Model
Freemium

Features of Apollo.io

Base B2B 275M contacts
Multi-criteria search across 275M contacts and 73M companies with verified data
IA Email Writer
AI-generated personalized emails from LinkedIn profile and intent signals
Sequences multicanales
Automated email + LinkedIn + call cadences with AI branching
Conversation Intelligence
AI transcription, analysis and coaching on calls and meetings
Intent data & scoring
Bombora intent signals to identify accounts actively researching
Extension Chrome
Instant enrichment on LinkedIn, Salesforce, HubSpot

Pros and Cons

Pros

  • Free plan with 60 verified emails/month to test
  • Largest database on the market at an accessible price
  • AI Email Writer rivaling Lavender and Lemlist
  • Complete multichannel sequences (vs separate ZoomInfo + Outreach)
  • Native integrations with Salesforce, HubSpot, Gmail, Outlook

Cons

  • Email quality sometimes lower than ZoomInfo
  • Interface can feel overwhelming for beginners
  • Credit limits on lower plans
  • Slow customer support on lower tiers

Use Cases

High-volume multichannel outbound prospecting Building targeted ABM lists by persona Automatic enrichment of inbound leads Team coaching via Conversation Intelligence Competitive intelligence on hiring and intent signals

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Alternatives to Apollo.io

A
Amplemarket
AI that automates your entire B2B sales cycle
4.6/5
S
Seamless.ai
Find any prospect with real-time AI
4.5/5
K
KrispCall
AI cloud phone system with virtual numbers in 100+ countries
4.2/5
See all alternatives to Apollo.io → Apollo.io vs Amplemarket Apollo.io vs Seamless.ai

Frequently Asked Questions

Is Apollo.io free?
Yes, Apollo.io offers a free plan. Paid plans start at $49/mo and unlock advanced features.
Who is Apollo.io for?
B2B sales teams (SDRs, AEs) wanting an all-in-one platform without paying for ZoomInfo + Outreach + Gong separately. Apollo.io is particularly suited for: High-volume multichannel outbound prospecting, Building targeted ABM lists by persona, Automatic enrichment of inbound leads.
What are the best alternatives to Apollo.io?
The main alternatives to Apollo.io are: Amplemarket, Seamless.ai, KrispCall. Each has its strengths — check our dedicated page for a detailed comparison.
Is Apollo.io reliable and secure?
Apollo.io is rated 4.5/5 based on 7,800 reviews. The tool is available on the PartnerStack marketplace, ensuring a certain level of reliability.
4.5/5 · Free plan
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